Good Good out as PGA Tour event title sponsor
Good Good Golf is stepping away from its sponsorship of a PGA Tour tournament in November.
6 articles from ESPN, Sky Sports, Los Angeles Times, NBC News and 1 more.
Good Good Golf withdrew as title sponsor of a PGA Tour event scheduled for November following backlash over an advertisement promoting a Callaway driver that depicted a man shoving a female golfer to the ground. The brand removed the ad and apologized, stating the content did not align with its values, while Callaway also ended its partnership with Good Good. PGA Tour CEO Brian Rolapp criticized the brand's response as disappointing and questioned whether it took sufficient accountability for the controversial video.
AI-generated summary of 6 source articles. Not original reporting — every claim links to its source below.
Good Good Golf is stepping away from its sponsorship of a PGA Tour tournament in November.
Good Good Golf has withdrawn from sponsoring a PGA Tour event this autumn following its controversial video promoting a new Callaway driver.
Good Good Golf said it will step back to focus on its culture amid the fallout over its ad that has been criticized for portraying violence against women. Callaway also cut ties with the brand.
Good Good Golf took down the ad, saying it “depicted actions that are not aligned with our values as a brand.” PGA Tour CEO Brian Rolapp called the brand’s response “disappointing.”
PGA Tour chief executive Brian Rolapp has questioned whether Good Good Golf took enough accountability for their controversial video promoting a new Callaway driver.
The ad, which promoted a partnership between Good Good and Callaway, featured a male golfer pushing a female player to the ground.